"In many medium-sized businesses, IT is still seen as a cost center; a necessary function to keep systems running and users supported. But in today’s fast-moving, digitally driven economy, that mindset is not just outdated, it’s a missed opportunity. The truth is: IT can be your competitive advantage. And the first step to unlocking that advantage? Rethinking your relationship with your Managed Service Provider (MSP) or engage with one if you don’t."