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So the world economy is running 24/7, year round and so is your business. Take a moment out and the moment’s lost, sales are missed, customers disgruntled and business suffers. That means Data Backup is no longer enough, businesses have to move from defining Data Recovery Objectives, to making Recovery Assurances.

Not only does that mean a deep understanding of your data requirements but also finding a route through an increasing number of options from a growing number of vendors.

Only by protecting critical application data in both physical and virtual environments, can you ensure your business will meet its SLAs and retention policies. After all, the more data you keep – the more you have to lose.